Amazon Powerhouse

Amazon works in a wide strip of businesses from grocery to media to selling. Amazon is a new opaque player that holds its information and the way it measures ad usefulness to itself. It has emerged as the third-largest digital advertising company leaving both Verizon’s Oath conglomerate and Microsoft behind. It is right behind google and Facebook because of its access to abundant customer data and ingenious marketing strategies. More than Facebook and Google, amazon offers its users customer access and buying information that gives understandings about shopping behaviors, which can advise effective marketing campaigns according to the customer needs. It makes sense since it has customers so it has the valuable data regarding their like’s etc. leading to Amazon’s success.

Amazon accounts for only 4% of the market and half of online sales in the US so they are quickly expanding its marketing chances for marketers and hiring broadly in its marketing unit.

Compared to Facebook and Google, Amazon’s ad business is a baby, but it has the required materials to be powerhouse advertising business. The strategy is to target something more than merely hawking ad impressions. Mentioned below are a few perks that makes Amazon strong enough to be advertising giant.

Marketing Strategies

Advertisers are drawn to Amazon, because unlike some of its opponents, the site was built for buying things. That makes it a perfect space to shove products. Its massive success makes sense because advertisers know that public who visit the online retailer do so to buy; they aren’t just surfing the web. And so obviously advertisers would want to run ads selling their product on a site solely devoted for the purpose.

Sellers using Amazon have variety of selling and marketing options like:

• Use video Ads
• TV-style spots in live sports telecasts
• Ads on the company’s FireTV device

  Amazon can also promote products across the websites that are not its own.

Amazon Media Group, provides the venders to make campaigns and run ads on Amazon by using advertising services provided. The marketing services include consumer interest targeting and campaign promoting one product that is keyword based.

Amazon Advertising Platform this service has two types. Either ad display is managed by Amazon or agencies can manage a self-service portal provided by Amazon. AAP uses the following ad types:

• Desktop display
• In-stream videos
• Mobile banner or interstitial
• Image and text

Retargeting

Amazon has developed this new strategy to retarget that depends on following

1. Pixel placed on the brand site
2. Purchase and surfing habit based on brand or product.

People that have previously used Google for advertising can understand Amazon Advertising Platform as the ads displayed and Amazon Media Group as the ad search. To reach new consumer and create brand awareness Amazon Advertising Platform provided advertising network is very good. If a seller wants to capture people’s attention, desire to purchase and experience phases of purchase, Amazon’s AAP ad types could be used, bringing possible new consumers to make a purchase intent and decision.

Ever growing Firm

Through its growing collection of consumer services, Amazon constantly develops new ad units. Like just recently Amazon has launched the idea of sponsored ad for products. They are continually experimenting. As a result, it offers a heterogeneous choice of ad units on Amazon .com such as custom display units, product pages and brand stores

Conclusion

Amazon has almost everything that makes it a marketing powerhouse. It’s got extraordinary data, a swift tactic and a name that consumers recognize and love. Compared to Google and Facebook though, Amazon’s ad services are somewhat budding. But keep in mind its primary business is retail and that is flourishing. Just like that the advertising services provided by Amazon is also very attractive and lucrative. Sellers take note.