Amazon is the largest
American e-commerce company.it is a cloud computing giant. Part of Amazon's extraordinary impact stems
from the sheer variety of its business lines and the way it effects our
everyday lives. From producing movies to transporting freight, it plays in
nearly every sector.
As much as Amazon has
formed a wonderland of choices for customers, its increasing supremacy poses a
test for those who have a product to sell. Sellers can hardly afford not to
have an existence on the site. As a result, sellers gain exposure to massive
audience and greater sales.
The amount of Amazon's
addressable customers is likely the most noticeable advantage, but worth
mentioning nevertheless. When you list your goods on Amazon, you have exposure
to a huge pool of already established consumers.
As already mentioned
that Amazon has already established consumers that no other site (shopify) can
ever match. Due to exceptional customer service, sellers on Amazon get repeat
customers.
The sellers have no
worries of packing and shipping because Fulfillment by Amazon (FBA) takes care
of it all.it is both a time- and money-saver and for prime members the shipment
is also free.
Amazon’s algorithm lets
consumers see a list of suggested products when on the site, and your product
could catch the eyes of a customer when they’re not even looking for it.
But to take advantage
of these benefits here are a few tips that the seller must keep in mind when
using Amazon.
You
have to pay to be visible
The positions for which
sellers pay are growing at a fast rate. To the consumers, all the thing about “fair
organic listings” are not as viewable. Initially this fair listing did worked
but now it’s all about advertising the brand or product by paying for it. Only
then can the brand or product be visible. The organic listing are almost
drowned on mobile searches due to categories like top of the day or week.
Make
an Impression
Brand impression is
very important for sellers. Amazon asks seller to set some parameters each time
seller makes a new Ad. These includes the bid and keywords. Whenever someone
searches for one of the sellers chosen keywords, Amazon uses the information provided
to make its search results page.
Sometimes it happens
that two opposing Ads use the same keywords. Then the selection of ad to be
displayed is done by Amazon. It chooses the winning Ad by examining a number of
factors in a process known as price per click auction. Impressions
measure how frequently sellers Ad has won such an auction, thus signifying how
competitive the Ad is. So to improve the brand impression don’t neglect keyword
bids. Even though you are within the Amazon platform, bids are similar
everywhere. When bids are optimized on the basis of performance, they can
really affect the productivity of a campaign. Checking on bids frequently will
safeguard easy victory. 90% of increase in brand impression was observed by
layering in display on top of search.
Filter
It is also very
important to filter through all search terms that sellers keyword is identical
to. Make sure to include underachieving
search terms as undesirable keywords. By doing this, seller can avoid spending
money on search terms that won’t create profits.
Use
pulsing strategy
Pulsing strategy
using a little or no advertising all year round and maximum advertising during top
selling periods. Sellers can use this strategy for the products whose sales
increases at intermittent periods but are sold all year round.
In conclusion, for
ecommerce business Amazon is the right
place. It’s an active platform to get products in front of the customers. By
using the above mentioned tips, sellers can develop a solid advertising
strategy to use Amazon.
